Unilever’s influencer marketing campaigns conducted through Amplifame for brands such as Dove Deo, Dove Shower Gel, Dove Men+ Care, Rexona, Clear, LUX Botanicals, Cif, Domestos, Delikat, Knorr, and Hellmann's.
Dates
2022-2025
Services
Influencer Marketing, Amplification
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01
Visual Identity
Visually match Elena's personal style
The design needed to be as elegant and clean as possible. I chose a
serif font that felt like one you’d see in a fashion newspaper, and plenty
of negative space ensures that the pictures do not fight with each other
for attention. I also used very muted colors to keep the focus on the
saturated ones in Elena’s photos.
DIGITAL STRATEGY
USER EXPERIENCE (UX)
USER INTERFACE DESIGN (UI)
PRODUCT DEVELOPMENT
Typhography
Big Shoulders Display
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Syne
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Colors
#19191A#5D5D63#ECECEA
02
The Solution
Visually match Elena's personal style
The design needed to be as elegant and clean as possible. I chose a serif font that felt like one you’d see in a fashion newspaper, and plenty of negative space ensures that the pictures do not fight with each other for attention. I also used very muted colors to keep the focus on the saturated ones in Elena’s photos.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
