In Amplifame, there are two types of campaigns related to content creation and distribution: Standard Campaign and Content Approval Campaign. Here’s a brief explanation of the difference between them:
1. Standard Campaign: #
- A Standard Campaign in Amplifame typically allows the content to be pushed directly by the intended influencers without requiring prior approval from the brand or organization.
- Public Visibility: Standard Campaigns are open to everyone on the platform to view, and apply.
- Open Application: Influencers or content creators can browse through the available campaigns and apply to the ones they are interested in. The campaigns are not restricted to a select group but are available to the entire pool of registered users on Amplifame.
- Brand Control: The brands or organizations running these campaigns still have a level of control over who they select for the campaign, but the initial application process is open.
- The influencers are free to post the content as it is.
- There is minimal control over the content once it’s distributed, and the brand relies on the influencers’ judgment to share content that fits their own style while still aligning with the brand’s message.
Key Features:
- Direct distribution to influencers.
- No need for approval from the brand before posting.
- Influencers may adjust content to match their own voice or audience preferences.
2. Content Approval Campaign: #
- A Content Approval Campaign in Amplifame is more controlled. The content created for the campaign must be approved by the brand or organization before it is posted by the influencer.
- Brand Control:This allows brands to review the content to ensure it aligns with their guidelines, messaging, and overall strategy before it reaches the public.
- The brand has full oversight to review the content. If the content does not meet their standards or requirements, they can request the influencer to remake or modify the materials to better align with the campaign’s objectives.
- Approval Requirement: Influencers cannot post the content until it has been officially approved by the brand. If the content doesn’t meet the brand’s approval criteria, it is not allowed to be posted.
Key Features:
- Content requires approval from the brand before posting.
- Brands can ensure that the content meets their standards and guidelines.
- More control over the final messaging and image shared with the public.
In Summary: #
- Standard Campaign: Influencers have more freedom to post content without needing prior approval from the brand.
- Content Approval Campaign: The brand must review and approve content before it can be posted by the influencer, offering more control over the messaging and presentation.
